Guide For Starting A Web Design Business

Every year, thousands of people start new businesses. However, they are often not as skilled at building websites for their own businesses as you.

You can achieve your goals if you are prepared. Web designers or agencies they can turn to for assistance.

However, I urge caution. It may seem simple to start a web design company. The website is built by you and you start pitching prospects. What else could you do?

You can set yourself up for success by taking the time to lay the foundation of your business. This will help you avoid the “Wait! What?” scenarios. Many first-time entrepreneurs face these “Wait, what?” situations. You can scale your business even if it is a small one-person operation by doing the extra work upfront.

We’ll be covering everything you need to know to make a web designer or a business owner successful.

Let’s first look at your situation to determine if you are in the right place to start a company.

This might seem impossible if you don’t have much experience in specific industries or building websites for particular types of people. Furthermore, it might seem impossible to dedicate yourself to a single niche when you can design websites for anyone.

Choosing a niche to be a web developer or web designer is a great way to get a lot of work done.

It’s easier to sell yourself to potential customers if you can say:

I create beautiful online shops and shopper-friendly experiences that companies throughout the UK.


“I am a web designer.”

A well-defined niche will help you identify potential leads faster. While you might not consider it important, accepting any job is a waste of time and will lead to endless searching for new clients.

Instead, you can take the time to find a niche that is right for your business. It is okay for it to change over time. You must create a clear path and niche for your business.

How to choose the perfect niche for web design

You’ll likely be in this niche for many years to come. It should be something you are passionate about and capable of succeeding in.It is essential. It’s difficult to remain committed to the work if either of these is lacking.

Take a look at your past experiences. Did you have any memorable experiences?IndustriesWhat were you most proud of or what you loved about your job? This applies to your web design experience as well as other roles.

Next, think about where you excel and what your strengths are. Skills like. Do you consider yourself more of a programmer or a designer? Are you a specialist, such as UX design or frontend programming? It is also important to settle on a single CMS. (If WordPress is what you are looking for, it is most likely WordPress.

It is possible to narrow your niche. Location. This doesn’t necessarily mean you have to open an agency or buy office space downtown. However, it does mean you will be able to serve the local business community wherever you are located.

After you have settled on a niche, do your research to ensure that it is correct.

  • This niche has many opportunities.
  • They have the financial means to afford the websites you create.
  • Once you are satisfied with your work, you can move on to the next step.

Decide which design services you’ll offer

Take a look at the web design options available to your target market. What are they?

Is it just a website builder offering a flat fee? Or are other services included? What about web design-adjacent services, such as website maintenance or managed hosting?

It’s a smart idea to think about ways to add value to your client relationships. The reason is simple:

Wix and Weebly are website builder platforms that make it simple for customers to:

  • Create their websites.
  • They will require a monthly fee.
  • You can get your business online in days, instead of weeks or even months.
  • You don’t have to worry about web hosting, themes or plugins, or maintaining services.
  • This is huge for business owners. They can forget about all the annoying things that they don’t want or need to pay for.

WordPress isn’t designed to make this simple for business owners. When you set up your business, it is important to find a way to make your web design and your WordPress CMS the most appealing. You’ll also be able to make more money.

What can you offer clients that they would find useful?

Finn & Gray offers a multi-pronged approach.

The following services are offered by this agency:

  • Brand design and logo
  • Web design
  • Videography and photography

This would be a great option for businesses just starting out, as they can use the same agency to handle everything.

You have Four Trees Media, which offers digital, print, and social media services.

Companies that plan to do more than simply sit behind a website, such as advertising, networking, and growing an online community. Your business would be attractive if you offer a comprehensive service like this.

You could also start with something simple. This is how Proxy does it:

One package is available for branded web design. It includes everything a business needs to get a WordPress site up and running.

  • Branding
  • Web design
  • Development
  • Search engine optimization
  • Managed Hosting

This solution is ideal for business owners who don’t want to be involved in the technical aspects of a website but would rather have it offloaded to someone else.

You must also consider what your audience and niche will find most valuable. Also, you should only offer services that you are confident you can deliver.

Don’t let it feel that you don’t have the knowledge to add maintenance services to your WordPress security plans. You don’t have to do that work yourself. There are many tools and third-party companies that can help you.

Set your company goals

Before you begin building things, take a moment and look to the future. It’ll be difficult to navigate your business in the right direction if you don’t have a plan.

These questions will help you get on the right path.

What’s your company’s purpose?

In just a few lines, sum up what you do, why you do it, and who you serve. You can then refer back to this summary whenever you need to remind yourself why you started the business.

What do you want your clients to think of you?

You are a freelance designer? A company they hired for their assistance? A business partner and marketing partner. Are you a digital specialist? Name yourself, something that reflects the important role you play in the lives of your clients.

When would you like to sign your first client?

Be realistic. It is reasonable to expect your first client to be able to close within a few weeks if you already have a list of clients or are able ask for referrals. If you are starting from scratch, it is a reasonable expectation to have at least one month to perfect your pitch and present and to not feel pressured to get any clients.

What number of clients would you like to work with each month, and how many?

Notice that I used “want” rather than “can”. There is a fine line between exhausting your resources and burning out. And there’s another, taking on a small number of clients to ensure you are always giving your best. You must be kind to your clients and yourself. Limit the number of clients you can serve per month.

What do you want to be in a year? What about five?

This could be the amount of money your business generates or how many clients it can take on. This could also be related to the services you provide. Maybe your goal is to go from being a solopreneur to owning a full-fledged agency by year 5. Maybe you are looking to sell your agency.

Each of these questions should be considered carefully. Then, write down your business vision. These will help you stay motivated, even during the worst days.

This is not always an easy thing to consider, especially if you are a new web developer or designer and feel a bit of impostor syndrome.

Here’s the deal:

It will take a while for you to demand the rates you deserve if you don’t offer a competitive rate from day one and you are open to being low-balled by prospects.

Here’s what I recommend to you for pricing your business.

Compare the prices of the competitors for similar services.
(e.g. $7,500 for an optimised website

To calculate your monthly revenue, you can use the rate of your competitor (or yours if you have one), based on how many clients you expect.
(e.g. $7,500 x 2 = $15,000/month

  • Add all of your business expenses for the month.
  • Web hosting, personal branding, and other essentials to maintain your website
  • Advertising and marketing costs
  • Software fees
  • WordPress themes and plugins
  • Even if you work remotely, office rent and utilities are available
  • Insurance fees
  • Tax payments: You should set aside estimated taxes each month to ensure that you don’t have to scramble at the end of the fiscal year to pay them.
  • Costs relating to employees
  • (e.g. $2,500/month

Add your monthly estimated expenses to monthly revenue.
(e.g. $15,000 – $2,500 = 12,500

You must make a profit if you want your business succeed and to feel proud of the work you do. You don’t need to know exactly how much yet.

Don’t forget to consider the value of your business. It is important to consider the value of your work.

If you work for software companies that sell enterprise licenses at $1,000 per pop, a well-built site could make them thousands of dollars in their first month. They would love a website that costs $7500, and I don’t think they’d be interested in sending that message.

This is why we are taking it one step at a.m. Consider your niche again and determine what value the website will bring to them. It’s important to cover all expenses but it’s equally important to price your services according to their value for clients.

Select a name for your design business

This is a common question I see in my Facebook group for freelancers and entrepreneurs:

“Should my business be named after me?”

Let’s suppose you are a solo web designer. You decide to use your own name for branding. This is how clients and the WordPress community know you.

What if you want to add another team member to your mix? It could make your name more difficult. Clients might still contact you, or your email inbox may be full of requests.

Some web designers and developers have a goal to take control of the design and coding aspects of their business and run it. You would want your business name to be different from yours.

Also, think about the way your business name sounds to your target market. Take this example:

  • It is easy to remember.
  • Is it too hard to pronounce?
  • It sounds too similar to another company.
  • Do you sound like someone who works in another industry?
  • Are prospects likely to be turned away by it being location-specific, even though your services don’t?
  • Start spitballing and have them run by friends. Friends. Familie. Ex-colleagues. Find out how they feel about it.

When you are happy with your creations, you should buy your domain name!

This one is tricky because it depends on the type of company you create and the location you do business from. For example, in the United States we must deal with:

  • Business licenses and fees.
  • Registering and filing local and State taxes
  • Securing different business insurances
  • Developing An iron-clad contract

If you are going to start a WordPress agency from Day 1, you will need to take care of employee- and contractor-related issues, such as salaries, taxes, and benefits setup.

Here’s what I have to say about this one:

Do your research.

Check out the website of your local government to make sure that you are in full legal compliance before setting up your business. Next, take a look at what you can do to protect your business. Depending on your business and the cost of your services, hiring an attorney is not necessary. However, you might consider purchasing liability insurance.

Make your digital brand.

This is what web designers are familiar with. Even if your brand design is not your forte, you are familiar with the importance of asking for these elements prior to any project starting. It is also easier for marketers and your life to use consistent branding from the beginning.

Before you worry about other people’s visual identities, spend some time creating your own visual identity.

You should at the very minimum, create:

  • Logo (with variations depending on the purpose, background, and channel).
  • Pairings of fonts
  • A color palette
  • Image style
  • Voice/personality
  • It would be a good idea to compile everything into your own style guide.

You’ll be able to turn to this resource if you ever need to update your branding or redesign your website. This would be especially useful if you have employees or freelancers working for you. When you are focused on building a brand and a business, things like updating your website content or website can be easily outsourced to other people.

Your Design Business Website

Being a web developer or designer is a great way to get out of the business of starting a website. This is why I won’t tell you how to create a website for your business using WordPress.

Instead, I’d like to offer some quick tips on how to make your life easier.

Create a website that your clients will love.

Your portfolio will do most of the heavy lifting in terms of showing your skills as a web developer or designer. Your website is something that you can use to impress clients.

It’ll be easier to win their trust by building a site that they would be willing to purchase (at the highest price you can ask for). “See what I did? You can have the same thing for us!

You must ensure that it is error-free

Clients shouldn’t have any reason to doubt your ability as a designer. If you do this, clients will question everything you have done and make your life miserable when you ask them for feedback.

You can make sure that your visitors are impressed by your website.

Include testimonials

When you are done with a job, ask satisfied clients for a testimonial. Although it may feel awkward initially, think about how difficult it can be to trust someone you don’t know if there is little evidence that they are qualified to perform the services they offer.

You can help them overcome any doubts about filling out the form or calling you by displaying testimonials on their website.

Optimize it to optimize for search

You are no longer a web developer or web designer. You are a business owner. Business owners also have other responsibilities than just building websites.

Hunting for new clients is one of the most tedious responsibilities if you allow it to be. If you make sure your website ranks for the correct search terms (e.g. It can also do some of the work for you by “WordPress designers near my”, “UX designers eCommerce”, and “digital agencies Austin”.

You don’t have to worry. This is possible even if you are not an SEO expert. Get started with one of these SEO plug-ins.

Automated prospecting

If your website appears in organic search results and prospects are interested in working with it, don’t send them to a contact form. You can automate prospecting with your website.

I recommend creating a form that is similar to the one used by the eCommerce design agency SA/CAL:

It only requires basic contact information and has a very small footprint. It allows prospects to provide additional details about their store, such as what they need and when they can expect it to open. This helps the agency vet leads to make sure they are a good match, and it makes the discovery call run more smoothly.

This could be extended to your website by embedding an online scheduler such as Calendly and asking prospects to set up a time to chat.

Get your business software in place

You probably haven’t spent much money up to this point on your business. This is going to change at this stage. Although you can get many business tools free of charge, eventually you will need to pay money for them. This is the only way to make sure your company’s productivity and profitability are at their best every day.

These are the items you need to have ready for launch.

Software for Project Management

Even if you are working alone, there are too many moving parts as well as clients and projects to keep track. Software that manages project management helps teams large and small stay organized, and ensures projects are delivered on time.

You can also create and document your processes there, both for internal use as well as for projects.

This tool can also be used to create a set of templates. You can also use this tool to create a series of templates whenever you find something you do repeatedly (e.g., an email you send clients or a project folder that you have set up at each start of each job).

You can also save your templates and processes to the cloud using one of these platforms. This will allow you to empower your team, if you have one, to improve and update them as needed.


  • Asana (best if you are alone)
  • Trello (best suited for small teams).
  • Monday (best suited for agencies)
  • Software for Contract/Proposal

Scope creep – Have you heard of it? What about late payments? Even worse, what about clients who ghost you? Although it can be nerve-wracking to start a new relationship, it is worth the risk when your reputation, money and sanity are at stake.

To ensure that everyone is in agreement about the scope of work, and the terms of the relationship, you should create a web design proposal and a contract. This is the best way to prove to your clients that you are legitimate and the most secure way for you to do business.


  • AND.CO
  • PandaDoc
  • Propose
  • Accounting Software

An accountant may seem a bit expensive at first, but you will need to manage your money. There are many accounting tools available that can help you with invoicing, payment processing, and general bookkeeping.


  • FreshBooks
  • QuickBooks
  • Xero
  • Time Tracking Tool

Clients should be charged a flat hourly rate for any work that you do. This could be a one-time payment or a monthly fee to use an ongoing service. Tracking your time is still a good idea.

Time tracking is useful for those who work independently. It allows you to track how long it takes you to complete each task or entire project. This information will improve your schedule and give you an opportunity to raise your rates.

Time tracking is a great tool to track how long it takes for each person to complete tasks or phases of your project. Your team shouldn’t feel rushed or monitored. It’s important to give your team enough time to complete their tasks. This will allow you to forecast and plan more accurately for projects, as well as create realistic timelines that clients can follow.


  • Harvest
  • RescueTime
  • Toggl
  • Software for Design and Development

Although this seems obvious, I recommend that you look into design and development tools that allow you to work with others. You can make collaboration easier and facilitate handoffs, which will help you get more done, produce better results, and create a happier team.

Many of these tools include collaboration features, so make sure to check your current ones before you look into other options.

Software for Human Resources (Optional).

You will need tools to manage your staff if you plan to grow your web design business beyond your own. You will be able to store all information about your employees and contractors, as well as automate tax and benefits processing.

Whether you are hiring contractors or employees will determine which software you choose. The size of your company will also play a role. Gusto is a good place to start.

Get started on your online profile

In my original intention, I wanted to show you how to create a web design company. You can do this by following the steps. But, before you start looking for clients, make sure to build your online profile.

Keep in mind that your clients might not only find your website on the internet, but also other websites.

While the website is the main information hub for visitors, it’s important to maintain a presence on all channels.

Here’s a Google and Zen Den Web Design example of how you want it to look in the end:

This design agency can be seen doing the following:

  • Through a Google, My Business account provided Google with details about your business.
  • Created a Facebook Business Page.
  • Claim its listing on Yelp
  • Remember that every person’s online presence will look different. It is important to create the best one for you.

Do you really need:

  • To reach local business owners, you can create a Google My Business or Yelp Account.
  • How to create a Facebook business page
  • How can you grow your Facebook community?
  • How can you use LinkedIn to promote your job?
  • You can create a Quora account and answer questions to help clients find you.
  • Keep in mind that every profile you create must be maintained and monitored. You don’t need to be able to manage all of your social media channels and websites.

Locate New Web Design Clients

The technical side of things is that everything you have done here will help you find web design clients. SEO is a complex subject. You don’t have to always be looking for clients. This is a tedious and time-consuming process that can take your focus away from paying work or building relationships with clients.

Your SEO work will take time to get started. Here are some ways you can get in touch with high-quality prospects while you wait.

Refer to former or existing clients. If they were excellent clients, it’s possible they will know of other great business owners who need your assistance.

Get connected to your “tribe”.Social media. There are many groups on Facebook and LinkedIn that allow you to connect with small business owners and agency owners who are looking for clients, or who are already maxed out and would like to refer qualified prospects.

This is an example of a post that was shared recently in the web designer Boss-Ladies Facebook group:

Reach out to your network. It’s possible that a friend, relative, or former colleague may know of a great opportunity for you.

Add new content to your site. Content marketing doesn’t only help you to increase your visibility in search engines or social media. Potential clients can find talented and knowledgeable developers or designers who understand their problems and have the right solutions.

This space can be used to communicate your values and mission, as Wholegrain Digital has:

You can offer a lead magnet. You don’t need to blog a lot or have the money to outsource it. Instead, create a valuable and free resource that you can give away on your site, such as a checklist, template, or ebook. Remember to set up a sales funnel so you can automate converting leads.

Look for job boards to find great opportunities. Avoid freelance marketplaces that ask you to pay for every job you get. Instead, look for resources such asIndeedAndLinkedIn Pro FinderToFind reputable, high-quality clients.

It’s not always a bad idea to reach for cold. If you have done your research on the company and their website, it is possible to contact them. Make sure they are qualified as leads, that you have a reason to reach out (e.g., their website is a joke), and that you have a plan of how you will fix it.

Take the time to learn

Static design skills are one of the issues you might face as your business grows. Even if you work five days a week, it’s unlikely that you will forget how to create websites.

Web design can change quickly. Every website uses lead generation popups to greet visitors. The next thing you know, they are using AI chatbots for leads and getting the conversation started.

You must make time for continuing education, in addition to everything else that you need to do as a web designer and business owner.

This is the quickest and easiest way to do it. Subscribe to your favorite web design and development blogs. You’ll be able to access the most recent news, trends, and changes right in your email inbox.

Another option is to make time to complete formal education. No, I am not referring to going back to school. These days, there are many other options.

  • Get free classes on a platform such as Khan Academy.
  • You can play with new design and coding techniques online at CodePen.
  • WordCamp and Meetup offer real-world training, collaboration or networking opportunities.
  • You can make your business more successful by continuing to educate yourself and your team.

How to Start Your Own Web Design Business

There are many benefits to owning your own agency or small business. These are the benefits:

  • You can set your prices.
  • You have total control over your career as well as the direction of your company.
  • Flexibility when it comes to where, when, and how you work.
  • You will feel more fulfilled working with clients that you respect, like, and can make an impact on the lives of.
  • There are also challenges.

You are the boss, so you have to make sure everything runs smoothly.

This applies to more than just launching websites for clients. It is important to ensure that you are making more money in your company than you spend on the business. You need to be able to manage client relationships and employee relationships. It is also important to manage web design and sales tasks.

It is hard work to own a small web design business. You’ll soon discover that it costs money.

You must also consider the fact that the way you approach this opportunity will determine the success or failure of your business.

Let’s take, for example, the situation where you work full-time in a design agency but that your contract prohibits you from competing. You might need to start a new business with clients from a different niche if you are forced to leave. If you don’t have any previous work or contacts, it will take some time to rebuild your reputation and build your portfolio.

Although it’s possible, it is not impossible.

Let’s say you just graduated from university. Now that you are out in the real world, you have a lot of bills and loans. It’s difficult to spend more than what your business requires to get off the ground.

It’s difficult to generate consistent and predictable income without a solid safety net of cash and the resources to build your business.

No matter what your circumstances, you will not be able to launch this business today nor will it be an overnight success. You will need to invest time, money, and effort in order to launch a business. If you aren’t ready to put your efforts into action, you might want to delay it until you’re ready.

Wrap-Up (Plus, Bonus Tip!)

These 12 steps will help you start a web design agency in singapore. As we close, let me remind you of one important point.

You can’t take care of yourself if you don’t take care of your clients.

This means that if you are working hard to launch your business and get as many clients as you can, you will likely burn yourself out. Your head won’t be at the right place if you are exhausted, can’t see straight, and your body is aching from sitting for more than 10 hours a day. Your work will be rushed, you’ll get annoyed with clients who are sincere and your output will drop.